Book Reviews

Book Review: APE Author, Publisher, Entrepreneur by Guy Kawasaki

We just reviewed an advance copy of APE. APE stands for Author, Publisher and Entrepreneur – the three roles needed to self-publish your own book by Guy Kawasaki and Shawn Welch.  This book is the first-hand experience of the authors on the complex, confusing, and an idiosyncratic process of self-publishing book.

About the Authors:

Guy Kawasaki is the author of eleven previous books, including What the Plus!, Enchantment, and The Art of the Start. He is also the co-founder of and the former chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.

Shawn Welch is the author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers, and is also the developer of several iOS apps. Previously he worked as a senior media editor for Pearson Education. He also helped pioneer many of Pearson’s earliest efforts in iPad solutions. Welch has a BS from Kansas State University.

The book essentially speaks about 3 key areas for people who want to write books.

  1. Authoring Books
  2. Publishing
  3. Entrepreneurship or Marketing your book

APE answers to the most obvious question of “Should I write a book?”; advice on how to create multilingual versions of your book, to guerrilla marketing techniques, and ideas for financing. APE has Guy Kawasaki’s usual engaging style of writing with illustrative images cleverly places ion relevant pages.

Rather than using boring chapter titles, Guy Kawasaki uses “How to” chapter titles on more than 24 out of the 29 titles. Its a 324 pages “How to self publish book” – and a pleasure to read. The book clearly justifies its goal “To help succeed you as a self-publisher as quickly and easily as possible”. APE is the go-to guide for you if you want to  self-publish your own book.

Kawasaki’s 10 tips for self-published authors:

  1. Write for the Right Reasons: He cited writing to enrich people’s lives, furthering a cause, or meeting an intellectual challenge.
  2. Use the Right Tools: Kawasaki suggested using Microsoft Word, Adobe InDesign, Evernote, Dropbox, and YouSendIt.
  3. Write Every Day
  4. Build Your Marketing Platform
  5. Start with a Kindle E-Book: “When all the dust settles, for us, Amazon is about 85 to 90 percent of the action,” Kawasaki said. “There’s all these other platforms, but if you can make it with Kindle you’ve got it made….If you make it on Kindle the rest is cream.”
  6. Tap the Crowd: With APE, Kawasaki asked his social media followers to critique his book outline, finished manuscript, and the final PDF of the book. “It really improved the book,” he said. “The crowd really helped me…It probably doubled the quality of APE. It was truly a great experience.”
  7. Hire a Copy Editor
  8. Hire a Cover Designer
  9. Test Your E-Book: Kawasaki urged writers to test the readability of their e-book on all platforms, devices, and operating systems.
  10. Never Give Up


APE is available from 10th December 2012:

Book Title: APE: Author, Publisher, Entrepreneur–How to Publish a Book (ISBN 978-0-9885231-1-1)

Price: $10.28 or £6.42 Kindle ebook and

Visit the APE Website and the APE community on Google+

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