Entrepreneurship, Takeover / Acquisition

Networkplay Acquires yoCAPTCHA For Online Advertising

Networkplay-Yo-captchaLaunched in 2011 by Innovese Technologies, yoCAPTCHA – is a CAPTCHA advertising platform, transforms difficult-to-read CAPTCHAs into engaging ad units. Ever since its launch, it has worked with over 100 publishers & served over a billion CAPTCHA impressions. Networkplay has acquired yoCAPTCHA, a platform for online advertising by Innovese Technologies, for an undisclosed amount. With this deal, the two of the co-founders Ankit Gupta and Dhruv Sogani of Innovese technologies will join board of Networkplay’s key strategic team.

As a part of the deal, Innovese co-founders Dhruv Sogani will head Business Development at Networkplay and Ankit Gupta will join as Head of Technology. Gupta will be responsible for developing and buying new technologies to support tech products that Networkplay will be offering to the marketplace, while Sogani will be responsible for driving new tech-driven business in addition to CAPTCHA.

Innovese Technologies founded by graduates from BITS-Pilani was incubated at the iAccelerator 2011(A CIIE-IIM Ahmedabad Program) where it raised seed fund from Anuj Pulstya, Maneesh Bhandari & CIIE. There after it has been closely mentored by them and Pranay Gupta (former Joint CEO of CIIE).

The service offers a variety of formats, including interactive game/activity based CAPTCHAs, Video CAPTCHAs, and Animations etc. Recently they rolled out their powerful Survey CAPTCHA formats and interactive Social CAPTCHA, and successfully aligned with various advertisers ranging from P&G, Axis Bank, Volkswagen, Blackberry (RIM), Reliance Communications, Star World and many more.

Ampreet Singh, CEO, Networkplay, over the acquisition said, “Getting yoCAPTCHA on board only reinforces our commitment to becoming a firm that offers a wide array of the finest products powered by the best of technology to the industry. With brands turning to more engaging and innovative digital solutions, this addition is going to solidify the intent to be a technology hub to fulfill this need.”

 

Networkplay was founded by a team of ex-Yahoo India employees, Rammohan Sundaram, Sunil Punjabi, Ampreet Singh and Viren Anand, and incubated in 2008. Sundaram and Punjabi have quit the business, while Ampreet Singh now heads the company as its CEO. The venture was incubated by WebChutney, and funded by Capital18. The company has around 40 employees in three offices – Mumbai, Delhi and Bangalore. It was fairly late into the ad network game, after Ozone Media, Komli, and a few others, and among these, the first to be bought. It also published a digital marketing site imediaconnection.in which seems to be ineffective now.

Networkplay was incubated in 2008 by Webchutney and funded by Capital18 which later was acquired by Gruner+ Jahr (G+J), the publishing division of European media conglomerate Bertelsmann SE & Co. KGaA.

Handling 500 campaigns in a quarter and 6 billion impressions per month across Web, DTH and mobile, Networkplay is associated with over 700 publishers and 300 advertisers.

More about yoCAPTCHA

http://yocaptcha.com/

http://www.networkplay.in/

 





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